Mobile Testing Tools Blog

  • Deploy Your Mobile App to Market Ahead of the Competition
  • Tuesday, July 14, 2015 | experitetst
  • number-one

      Guy Arieli   Chief Technology Officer     In the past year mobile applications have accounted for the majority of web traffic. Over the next 12 months mobile commerce will make up the majority of all online commerce. A top quality mobile application is the key to gaining a mobile edge over the competition, capturing the most market share in mobility, becoming the new number one in your industry, and staying there!     Get Updates on User Quality…

  • The Low Hanging Fruit of Successful Mobility
  • Sunday, June 28, 2015 | experitetst
  • low hanging fruit of mobility

      Tom Benshimon   Product Manager   What do you do when you have to push through a mobile strategy that's vital to the future of the company and nobody wants to hear about it?   There they are, the 6 most important people in the world right now. All of them are studying carefully your every word. They appear relaxed leaning back in their black leather seats, but you know it's all a fa├žade. Behind the laid back posture…

  • The Secret Ingredient to Mobility Nobility
  • Sunday, June 28, 2015 | experitetst
  • nobility

      Tom Benshimon   Product Manager   In 1990 the top company on the Fortune 500 list was General Motors. Google didn't exist. The changes brought about by the internet dethroned the corporate royalty of the day, and crowned new legends. Today Google generates 5 times more in earnings, and has a market value more than 6 times that of the king of yesterday.   But who will be the king of tomorrow? Who will be the nobles of the…

  • The Simple App Hack to Dominate Your Market
  • Tuesday, June 23, 2015 | experitetst
  • mobile-testing-dominate-market

      Tom Benshimon   Product Manager     According to a new study from Compuware, 85% of smartphone users prefer mobile apps to mobile websites. Users believe apps to be more convenient, faster, and easier to browse. Nielsen reported last spring that the average user now has 41 apps on their smartphone.   Mobile application stores offer some 1.5 million apps. The amount of mobile devices in the world is expected to double by the end of the decade, and…

  • The Hidden Reason Why Users Demand More From a Mobile App
  • Tuesday, June 23, 2015 | experitetst
  • mobile-testing-prevents-disaster

      Navot Dako   Mobile Testing Evangelist   Here is the most overlooked fact in the mobile application industry that holds the key to success for your mobility strategy:   You start at minus.   For the user, the return on their investment is negative the moment they access your app.   If you can internalize this, you are a step ahead of almost everyone else.   For a desktop app there is no work accessing it. Whether an app…

  • Forget About Making Money If Your Mobile App Doesn’t Have This
  • Thursday, June 18, 2015 | experitetst
  • Forget About Making Money If Your Mobile App Doesn't Have This

      Dana Natan   Head of Marketing   According to Marshall Kim, Head of Product at eBay, "We're moving from commerce on the couch to commerce at a glance,"   "Our consumption time is really decreasing. On eBay, we talk about something called 'snack time mobile' -- in the time it takes to eat a Mars Bar, people are purchasing stuff. And there's statistics saying that more than half of Australians will shop online during a TV ad. TV ads…