June 11, 2015 Experitest

5 Ways to Lose Business from Your Mobile App

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You designed your mobile app to provide a great service to the billions of people surfing the internet with their smartphones. Great! As long as you conduct the right mobile testing, you can take full advantage of this unprecedented opportunity. However, if you are stingy with your quality assurance, the following five problems can drag down your mobile strategy:


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1: The functions of your mobile app don’t work.

Don't lose business! Perform top quality mobile testing.

Imagine a user having the experience of her life on your mobile application. Not wanting to let go of the experience, she joyfully clicks the shopping cart, ready to make a purchase. Then, out of nowhere, an error message appears. “Problems with the cart function. Come back later.”


Do you think they will come back later?


An automated mobile testing tool like SeeTest Automation will enable you to guarantee that every function on your application is in perfect working order. An automated mobile testing process is also a quick one. Especially when you make a small change in one area of your mobile app, and you want to confirm that it didn’t have any impact on any other function of your app.


2: Your App moves too slow.


Says Dan Carney, of Operations at Limelight Networks, “A recent survey shows that nearly 39 percent of customers will wait between 3 and 5 seconds for a website to load until they get frustrated and leave. [And] nearly 41 percent leave after more than 5 seconds,”


To make sure your mobile app is downloading quickly you have to test for performance. An app can freeze, stall, or outright crash for a number of reasons. It could be due to an abnormally large number of people accessing your app. Perhaps the people accessing your app, are all using one particular function at a certain time. Even the users’ location, server downtime, or the specific path the app takes from the users’ mobile device to your application’s server.


Users are accustomed to instant results when they click on a button or link. They won’t wait for long if your app has a delay. Performance testing is as important as functional testing. SeeTest Network Virtualization will cover the bases for you.


3: Customers don’t feel your site is safe.


Bring Your Own Device (BYOD) has created an entire generation of devices that have shared mobile apps for personal use, with the same platform as mobile apps inside a company’s network. Security has never been more of an issue.


4: Your app works great here, but not there.


The best benefit mobility brings is an “anywhere, anytime” option for doing business with “anyone.” There are no closing hours for a mobile app, nor are there territorial limitations. With network virtualization testing, an application will work as well in an elevator, a field, or on a train going through a tunnel as it will in an office building located right next to the cell tower.


5: You update your browser, your OS, but the app still moves as slowly as it ever did.


The functionality of mobile operating systems and browsers is constantly being updated. It is expected that mobile applications will keep up by updating to take advantage of the new abilities of the environments they are functioning on. When other mobile applications suddenly work better and yours doesn’t – it’s noticeable. A top quality mobile cloud testing tool that integrates into a Continuous Integration server like Jenkins allows you to update your mobile app, test it quickly, and re-release the newest version of it efficiently.


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Erez Ronen


Head of Customer Accounts


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