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Is your Enterprise Mobile Application Ready for holiday shopping?

mobile enterprise apps one size fits all


Navot Dako


Mobile Testing Evangelist


Make sure that your mobile applications are truly Christmas-ready- there could be nothing worse than an enterprise’s application failing them on the most critical days of the year. Start working now and make sure that your enterprise won’t be in the embarrassing position of offering items for incorrect prices (hello American Airlines) or even chasing away customers completely by them not being able to access the application…

The temperature is dropping, the days are getting shorter and the festive lights are already sparkling in the shopping centers and malls. The winter holiday season is clearly on the way and to get an idea of what stores are getting ready for consider the following- the National Retail Federation reports that for some retailers the holiday season can make up as much as 40% of annual sales while Adobe Systems predicts that Cyber Monday 2013 spending will top an incredible $2.27 billion- the highest US online shopping day ever.

In the beginning of September 2013, the software analytics company, New Relic, posted information regarding, “the background workings of a mobile app,” based on the billions of metrics gathered by them on a daily basis. Astonishingly, they announced that the average response time for a mobile application is a lazy 3.28 seconds, 2.28 seconds more than the optimum timeframe of roughly 1 second. Furthermore, there is a 1.86% average network request failure rate per minute per app and a 1.7% average server error rate per minute per app.

We believe that the following points provide some useful direction for enterprises wishing to ensure that their application(s) will serve them as needed in the winter holiday season.

Load Testing

Load testing should be carried out on your mobile application before peak time so as to ensure that your mobile application can deal with the heavy traffic that is an inevitable part of the festive season. Surely, you don’t want your enterprise to be 2013’s ClickFrenzy?


Transaction Process Testing

All sub-operations making up the transaction process on your mobile application should be running smoothly. Atomicity, consistency, isolation and durability (the ACID test) should all be taken seriously into account and thoroughly tested.

Device Matrix

A device matrix is your way to ensure that each and every version of devices that support your application are tested. Don’t forget to make sure that you have device matrixes for different geographical locations so that your enterprise’s application is stable no matter where it is used in the world…


Stephen Phillips, market research expert, explains that, “Businesses need to spend more time…looking at what their competitors are up to…” We suggest quantifying what is going on with your mobile application relative to your direct competitors.


Timing is an important consideration for enterprises wishing to release the festive version of their mobile application- on the one hand, there is the incomparable effect of the surprise mode, yet a soft launch may be the way to not find oneself in a whole lot of system dysfunctions due to overload. Before committing to a certain time schedule, an enterprise should make sure that their mobile application is more than ready to face the festive buying madness.


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