Experitest Blog

Product Marketing Manager

Responsibilities  
  • Plan and execute product releases, including collateral, content, and communication.
  • Product Content Creation: Create, maintain and manage multi-channel product content. Includes educational material, competitive analysis, evangelism materials, creative guidance on product screenshots, gifs and videos, as well as sales collateral.
  • Develop sales enablement materials and product training content
  • Manage the production of Product Marketing materials from brief to delivery, working closely with Product Managers, Designers, and Sales teams.
  • Own customer personas and develop engaging content.
  • Work with other marketing team members to generate and nurture quality leads.
Requirements
  • 5+ years of experience in B2B software product marketing, 
  • Hands on experience in Product positioning and Sales Tool Kit creation (presentations, ROI calculations)
  • Fluent English speaker.
  • Outstanding writing and editing skills and strong presentation skills.
  • Ability to work in a fast-paced, dynamic environment – a must.
  • Experienced in PowerPoint, Word, and Excel – a must.

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