September 7, 2015 Experitest

How Mobile Will Crown the New King of Coffee (Mobile Marketing)


Mobile Marketing and Experitest

Mobile Marketing and Experitest


Tal Barmeir


CEO of Experitest


With over 5 billion cups served each year, coffee is a huge industry. There are two main players, Dunkin Brands and Starbucks which control 60% of the $100 bil. market. Both companies are racing to perfect a mobile application that lets you order and pay from your Smartphone, but only one will rule the roast. The company that owns this one vital area of mobility will win the most mobile customers, be the leader in this growing revenue channel, and become the new king of coffee.


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